The Plencner Labs Post wireframes

Logos

Morning masthead

Morning masthead, img/masthead-morning.svg. The top of every Morning Edition. Press disc as the left ear, Price Free box as the right.

Evening masthead

Evening masthead, img/masthead-evening.svg. Salmon stock, with Late City in the right box.

Horizontal lockup

Horizontal lockup, img/lockup-horizontal.svg. For places outside the paper: the wireframe cover, social cards, the Plencner Labs catalog.

Press disc Press disc, evening Press disc, small Press disc, favicon size

Press disc: full, evening, and the simplified press-disc-small.svg at 48px and 16px. The small one is the favicon; the full discs sign off the footer colophon.

All six are outlined vector art (no live text or fonts) in the paper's exact ink and stock colors, so they sit on the page without any filtering.

Paper stock

Morning Edition

Aged newsprint, #E8E1CB. Grayer and yellower than a typical web cream, so it reads as paper rather than a theme.

Evening Edition

Salmon stock, #EFD3C2, after the pink sports finals that papers printed for evening scores.

The paper color change is the one bold move. Everything else is ink on paper, with no accent color. Both stocks get a faint noise grain from an inline SVG.

Ink

Ink
#1E1C19, text and heavy rules

Press gray
#5E5850, kickers, bylines, notes in copy

Hairline
#9C9482, column rules and dividers

Box tint
#DDD4BA, scoreboard and sidebars

Blue pencil
#3E7CC9, wireframe notes only. Never on the live site.

Type

Masthead
The Plencner Labs PostUnifrakturMaguntia, used for the title and nothing else. 5.2rem on desktop, 2.35rem on phones.
Lead headline
Turnout Tops ForecastsOld Standard TT bold, 2.7rem, tight leading. Headline case for news, sentence case for posts (whatever the feed gives).
Deck
Early tallies point to close racesOld Standard TT italic, 1.15rem. Lead story only.
Story headlines
Top of section, 1.38rem
Every other story, 1.12rem
Body and blurbs

Libre Caslon Text, 0.95rem with 1.52 line height, justified and hyphenated in narrow newspaper columns. Blurbs are the feed's own summary, cut at a word near 40 words and ended with an ellipsis…

Kicker

Saving Country Music

Libre Caslon small caps for the source name. This is the only label above a headline, and it always names the source.
Agate
Ohio State9–0W 38–10 Pur
Bears5–4L 17–24 GB
Old Standard TT with lining, tabular numbers, 0.84rem. Wins in bold.
Blue pencil
Caveat, for wireframe notes only.

Parts

Last night: Ravens 27, Bengals 20

Dateline scoreline, Morning Edition

Tonight: Browns vs Jets, 8:20, NBC

Dateline scoreline, Evening Edition

Evening NEW mark

New arrivals posted on Instagram.

@celebratedsummerrecords

Classified ad, wordmark (no logo)

Soul, jazz, funk and beyond.

New arrivals

Classified ad, with logo

MusicPage 4

Section head between double rules